Realtors are often unsure of what type of content to produce for their audience. The content you create should be authentic, informative, and educational. Rather than trying to be someone else, be yourself - people want to see the real you. Many realtors believe that content creation has to be expensive, but that's not the case. You can start by creating simple Instagram stories or reels, or go all out with a professionally produced YouTube video.
Content is viewed for two main reasons: entertainment or education. When starting out, consider which category you want your content to fall under. We recommend creating more free content to engage and expand your audience. Need ideas for your Instagram Reels? Check out these Realtor video content concepts to educate your target audience.
- A virtual tour of your latest property listing
- A before-and-after of a home renovation
- Tips for first-time homebuyers
- A Q&A session with your followers about the home buying process
- Share your favorite local businesses and why you love them
- Showcase the best local restaurants in the area
- Give a behind-the-scenes look at your day-to-day life as a realtor
- Share your favorite design trends
- Highlight the top school districts in the area
- Share your favorite outdoor activities in the area
- Showcase your favorite parks and recreational areas
- Share your favorite home decor tips and tricks
- Give a virtual tour of your office
- Share your favorite home improvement projects
- Highlight the best local farmers markets
- Share your favorite DIY home projects
- Give a tour of a luxury home
- Share your favorite home staging tips
- Highlight the best local boutiques
- Share your favorite home organization tips
- Showcase the best local coffee shops
- Share your favorite home security tips
- Give a behind-the-scenes look at a home inspection
- Share your favorite local hiking trails
- Highlight the top neighborhoods in the area
- Share your favorite home cleaning hacks
- Give a virtual tour of a historical home
- Share your favorite home maintenance tips
- Highlight the best local dog parks
- Share your favorite home automation tips
Remember to keep your Instagram Reels and videos engaging and informative, and always stay true to your brand and values as a realtor.